Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media/ social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable advertisers to track the progress, success, and engagement of ad campaigns.
Using social media for marketing purposes can enable small & medium sized businesses (including self employed people) looking to further their reach to more customers.

Social Media marketing can help with a number of goals, such as:

  • Increase website traffic (immediate traffic)
  • Real time conversations & chats – improving communication and interaction with key audiences
  • Brand awareness, identity and positive brand association
  • Relatively cheap marketing channel
  • Target and segmentation
  • Easy to create and track
  • Fast ROI
  • Ad scheduling

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